Guest blogging also called “guest posting” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry to:
- Attract traffic back to their website
- Boost their domain authority using external links to high-authority domains
- Increase their brand credibility and awareness, and
- Build relationships with peers in their industry.
Almost always, guest blogging offers mutual benefits for both the guest blogger and the website hosting the guest content. In other words, guest blogging is a two-way street — so when you decide to hop on the guest blogging bandwagon, you should consider featuring posts by guest bloggers on your website, too.
How to Get Guest Blogging Opportunities
Guest blogging is a good opportunity to put the right people in your business on the map as thought leaders and experts in their field. It creates backlinks back to your websites and established authority when done right. But the real question is how do you secure those awesome guest blogging opportunities?
- Use Google to find opportunities
- Create a list of top sites
- Use Social Media
- Send a pitch
1. Use Google to find opportnuity
The simplest and most obvious way to find new guest posting opportunities is Googling for them. There are some specific keywords you can include in your query to help you find the right blogs. Some of these are:
- Guest post
- Submit a guest post
- Guest post guidelines
- Contribute to our blog
- Accepting guest posts
- Contribution guidelines
- Guest post by
Now, these generic keywords are here to help you find websites that accept contributions from other blogs, but they should be used in combination with your niche keywords to find optimal websites.
2. Create a list of top sites
When you’re looking for guest blogging opportunities it’s a good idea to write a list of the top places in your industry. Start with a list of the top sites you want to blog for and then do a search on Google to find out where the most influential people in your industry are blogging. Google their names and you will quickly find their guest posts.
3. Use Social Media
What’s the point of getting a guest post if you’re not going to brag about it? Anyone with a bit of common sense is going to share the guest post as soon as they notice it’s live. You get more traffic, bigger exposure, the officials of the websites you’ve posted on see your effort and so on.
By searching for “guest post” on social media (I recommend Twitter since it has the best search), you can find posts with articles on websites that accept guest posts.
4. Send a pitch
When sending a pitch to a website that accepts open submission you need to make sure that you follow the guidelines and create something awesome for them. For sites that don’t, you need to find a person to contact in that organization so you can request to submit content for their website.
Once you have shown that you are an expert on your field and that you are an influencer with your audience then finding the opportunity and pitching it becomes an easy task. The better you are at talking about your industry and being an influencer, the more and more guest blog opportunities will come to you. But make sure to advertise that you are a guest blogger on your blog, email signature and wherever else you can.
Benefits of Guest Blogging
Define the benefits of guest blogging, and more importantly, make sure your clients know that guest posting will bring different benefits depending on the strategy used.
Work with clients to identify one or two results that will be the primary goals of your campaign. Let them know that secondary benefits will likely occur, but be clear about which goals will be your primary focus.
Regardless of their goals, remind clients that guest blogging services will significantly reduce the time their team spends generating content. Orbit Media reports that the average time bloggers spend creating a single post is 3 hours and 16 minutes.
- Get Quality Traffic
- Build Your Online Influence
- Improve Your Writing
- Build Your Subscriber Base
- Know What Others Think of You
We hope that we’ve successfully explained the process of finding and applying for guest posts. It is a process that takes time and patience – it won’t happen overnight and not every contact you make will be a successful one.
Take your time and build a quality list of guest posting target websites before you start contacting people. Make sure not to lose track of where you’ve submitted what, since the answer to your guest posting inquiries may not arrive within a couple of days. It might take months, so you should find a way to keep track of everything. Good luck!