In our globally connected world, fads are now confused for “e-commerce trends.” You need to understand that fads start and end like Twitter trends. There is no need to avoid the temptation of jumping the bandwagon immediately.
Whether you are a bootstrapped startup or a retail giant, understanding the top running industry models is the key to success. You should also have a grasp on DevOps, Progressive web apps, etc. which are helping retailers get ahead in emerging economies. E-commerce giants are investing more in technology and expert teams. There are existing and new models that are going to stay on top.
Latest Trends in E-commerce:-
- Single Vendor Manufacturer – Operated by a manufacturer to sell their products. ex: Dell
- Daily Deal – Daily offers on specific product categories. ex: Daddy Deals
- Group Buying – Intended for group-based purchases. ex: Groupon
- Flash Sales – Offers appearing for a short span. ex: Gilt
- Single Vendor Facilitator – Stores and sells handpicked items from a group of manufacturers. ex: Bluestone
- Single Vendor Inventory – Stores a large volume of inventory sourced from manufacturers. ex: Myntra
- Single Vendor Drop-Shipping – Procures and delivers custom built products sourced from manufacturers after receiving orders. ex: Caratlane
- Single Vendor Multi-Brand Store – Showcases a multi-brand store of products. ex: William Penn
- Multi-Vendor Fulfilment – Multiple retailers to showcase their products and portal manages fulfillment. ex: Amazon
- Multi-Vendor Managed – Marketplace where merchants sell and do fulfillment themselves. ex: Flipkart
- Multi-Vendor Special – Marketplaces with niche offerings. ex: Sparefoot
- Social Product Marketplace – Producers and Buyers interact directly for C2C products. ex: eCrater
- Social Service Marketplace – Service providers and Buyers interact directly for C2C services. ex: Fiverr
- Coupons – Coupons for other e-commerce portals or retail shops. ex: Cuponation
- Deal Aggregator – Showcases interesting deals from other e-commerce sites. ex: Desidime
- Price Comparison – Compares pricing in different portals for the same product ex. Scandid
- Gift Vouchers – Gift Cards for major retail stores or e-commerce sites. ex: Yougotagift
- Cashback – Get cashback on purchases from major e-commerce sites. ex: Cashkaro
- Social Business Directory – Service providers reviewed and suggested by customers. ex: Zomato
- Social Networking – Where likely minded people interact and exchange information and are charged for premium services or ads. ex: Xing
