The top goals of website optimization are to make it more appealing to website visitors, improve user experience, and increase conversion rates. But when it comes to optimization, the main problem is knowing where to start. Let’s see what heatmaps are, how they can kickstart website optimization, and what issues you can expect during a heatmaps-driven optimization process.
These are the graphical data representation of analytical data. In web development, These are used to show how a website behaves. These include some clicks on a site, how many views per page, etc. web development company can use Heatmaps to come up with ideas of what to change on the particular website buy looking at the map. It’s possible to assess what the consumers like clicking on most and what they don’t.
Scroll Map Heatmaps
Scroll maps help you understand to what point of a page user scroll and where they abandon the page.
This is the analytical data that shows how much the user scrolls through a webpage. It’s a valuable tool that gives feedback to the website developer on the content presented on the page. The material attracts the user, from the images to the text part of it. The art is to create better content, layouts, and graphics that will keep the user engaged through the website pages by displaying horizontal color bars one can tell the content of the website where users love to look. The color code includes a red-hot action area, green – lukewarm action & blue – cold action. About the content analysis, from the web page, the red zone area represents the content that readers engage most in, and the yellow part is where visitors don’t visit often.
Click Heat Maps
The click map is an advanced version of the common heatmap. The click map report is generated in high-resolution. This is because it contains individual clicks of website visitors. These clicks are represented by colored dots.
With a confetti map, you can identify non-clickable elements that users still click on. These elements are the ones that frustrate the visitors, causing them to leave your website. With this data, you can improve the navigation of your website and give users what they want.
Benefits of Heatmaps
Every website is generating traffic, and each website element contributes to traffic generation. If you want to see which elements are performing as intended and identify those that are underperforming, heatmaps are your best friends.
- Heatmaps provide crucial data on a website’s efficiency in content, layout or design. The data includes most visited areas of the webpage, the pages with most clicks, areas that don’t get much attention, pages or areas where users take time scrolling than others.
- It draws your attention to the required significant information.
- It provides a guide on what to put where.
- Areas with little visits can be modified and improved by identifying them with the color action areas